When I was first exposed to Wapos Bay, I was genuinely amazed; here was a world-class stop-motion animation program that was made in Canada – in Saskatchewan, no less – and it had completely slipped under my radar. Now, I consider myself pretty ‘media savvy’ (especially when it comes to genre programming, and even more so with animation), so if I was surprised by this revelation, the odds implied that a lot of other folks were similarly in the dark. This was a situation that needed to be remedied.
Enter ‘digital media’…or ‘transmedia’, as the hip kids like to call it. When the series creators and producers had mentioned that they were working on upgrading the web presence for the show early last year, I threw my proverbial hat in the ring. Their original plan was to create a basic video hub that featured short clips from the series…and not much else. My goal was to take advantage of current web technology – specifically Flash animation – to create a slice of the Wapos Bay experience online. People from around the world could come to the site, and immediately be immersed in the sights, sounds, and hand-made CHARACTER of the show. It would be packed with custom animations, easter eggs, and access to behind-the-scenes material that showcased the incredible craft of the creative team. 9 months later, Waposbay.com was born – mission accomplished!
So now – with the award-winning series coming to a close with a feature film – we wanted reach an even larger audience to celebrate its conclusion. And with the explosion in casual gaming online, the next phase seemed obvious: give new visitors and established fans a chance to meet the characters and explore the town in a stop-motion racing game. We hope you enjoy a sneak peek at what we have in store for later this Fall – Wapos Racerz is coming to a screen near you!!!
Courtesy Brooke Burgess, Transmedia Producer